Business-to-business marketing is a different craft from the consumer kind: the buyer is a committee, the cycle is months long, and the channels are trade publications, search and events rather than a feed. An agency that has only done consumer work will tell you it transfers. It transfers unevenly.
Like branding, these firms are vetted rather than licensed. The registration and the work are what get checked. Sooqban does not run campaigns, buy media, or take a share of a budget.
At a glance
- What is listed
- Agencies working business-to-business, with registration checked
- Vetted, not licensed
- No authority licenses marketing. The registration and the work are the check
- Typical work
- Search, trade press, export promotion, events, content in the buyer’s language
- What Sooqban does not do
- Run campaigns, buy media, or take a percentage of a budget
How it works
- Name the marketReaching buyers in Germany is a different job from reaching them in the Gulf, and few agencies do both well.
- Ask for comparable workBusiness-to-business, in your sector, in that market. The three together are the question.
- Engage directlyScope, budget and reporting are agreed between you and the agency.
- Keep your own dataAccounts, domains and analytics should be in your name. An agency that owns them owns your audience.
Who this is for
- A supplier whose product sells itself in person and is invisible online.
- An exporter entering a market where nobody has heard of them.
- A company that has tried consumer-style marketing for an industrial product and watched it fail.
Questions
Will Sooqban market my company for me?
No. The platform’s own job is the catalogue and the verification behind it. Marketing is something you buy from a firm listed here.
Do you take a cut of the budget?
No. Listing fees are flat, and the platform is not paid from your media spend.
Why vetted rather than licensed?
Because no authority licenses marketing. What is verified is the commercial registration and work that exists. Stated plainly rather than dressed as a licence.
Register now, and be ready to be found.
Founding members keep a permanent badge recording when they joined, priority in every review queue, and first access to each part of the platform as it opens.