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ExpoUnder Development

Being seen by the people already looking.

Expo is the showcase half of Sooqban: country and sector showcases online, and a directory of the physical trade shows where this region’s buyers actually go.

Trade shows are where business-to-business buying still begins, which is why this is not an afterthought. Expo brings the two halves together: what is happening in a hall somewhere, and a showcase that runs whether or not you can fly to it.

A country showcase runs only where it is permitted to. For a given pair of countries and class of product, the platform checks whether trade is allowed, needs review, is restricted or is blocked. A showcase is scheduled only where the answer is allowed. A trade showcase that ignored that would be a sanctions problem wearing a marketing name.

At a glance

Two halves
Online country and sector showcases, and a directory of physical trade shows
Who is shown
Verified suppliers. Nothing on this platform is listed before verification
Country showcases
Scheduled only where the compliance check answers that the pairing is allowed
Why it matters
Trade shows are where this region’s buyers already are, which makes this infrastructure rather than decoration

How it works

  1. A showcase is scheduledBy country or sector, and only where trade in that pairing is permitted.
  2. Verified suppliers appear in itWith their mark, their score broken down, and the audit report behind it published in full.
  3. Buyers arrive from outsideA showcase is a page with a purpose: to be found by someone who was not already browsing the catalogue.
  4. The calendar covers the physical halfWhich shows are on, where, and when, so the planning can start before the flights are booked.

Who this is for

  • A supplier whose product needs to be seen rather than searched for.
  • A buyer planning which shows are worth the week.
  • A market that wants to present itself as a market rather than as a list of companies.

Questions

Is this an online trade show?

It is a showcase, and a directory of the real ones. Two things that serve the same buyer, kept in one place rather than split into two products.

Why would a country showcase not run?

Because trade between a given pair of countries in a given product class may be restricted. The compliance check answers that question, and a showcase is only scheduled on an allowed answer.

Can any supplier be in a showcase?

A verified one. The mark and the report behind it are the same instrument here as anywhere else on the platform.

Register now, and be in the first showcase.

Founding members keep a permanent badge recording when they joined, priority in every review queue, and first access to each part of the platform as it opens.

Register your business